Resume

Experience

March 2019 - March 2021

HEAD OF TOURISM DIVISION

SYNDICAT INTERCOMMUNAL DE VALBERG

Mountain resort (ski, golf, trek...)

Valberg, France

As Head of the Tourism Division, I ensure the smooth running of the services attached to this division: communication, marketing, events and animation, accommodation service, tourism office, sports and the management of the Valberg Golf Club.
My missions:

Define the resort's overall promotion, marketing and communication strategy.
Implement an ambitious commercial, marketing and event strategy for the resort in order to develop its visibility and attractiveness all year around focusing on the skiing season and summer activities.
Develop a financial strategy with budget planing, execution and monitoring.
Lead and manage the tourism division's teams by defining the objectives to be held and planing the actions.
Support the digital transition projects of the resort and engage in the Smart Station project, in partnership with the region.
Manage the Valberg Golf Club (commercial policy, budget, marketing, communication, proshop and course management...)

Oct. 2005 - March 2019

EVENT PROJECT MANAGER

General Manager and owner

SEITEN EVENT

Event Management Agency specialized in the production of major public events in the Middle East

Jeddah, Kingdom of Saudi Arabia

Creation and management of an event agency with the mission to deliver expert event services of international standards to Saudi Arabia and the Middle East.

Example of projects produced :

JEDDAH ECONOMIC FORUM, Jeddah KSA (February 2008)
MAKKAH ARCHITECTURAL EXHIBITION, Jeddah KSA (October 2008 – January 2009)
PETRO RABIGH INAUGURAL CEREMONY, Rabigh KSA (November 2009)
ALSAYEDAH KHADIJAH BINT KHUWAILID FORUM, Jeddah KSA (November 2010)
GULF CUP 21 DRAW, OPENING AND CLOSING CEREMONIES, Bahrain (October 18th 2012, January 5th and 18th 2013).
SAUDI NATIONAL DAY JEDDAH FIREWORK, Jeddah kSA (September 2014).
AREVA EDF JEDDAH SUPPLIERS DAY, Jeddah KSA (October 2014).
MOUSSY H.O.G JEDDAH EVENT, Jeddah KSA (March 2014).
2nd ARAMCO CSR FORUM, Dahran KSA (April 2014).
ERSNT & YOUNG KSA AWARDS, Jeddah KSA (April 2014)
RUBAIYAT DEPARTMENT STORE VIDEO MAPPING OPENING, Jeddah KSA (July 2014)
KHALIFA INTERNATIONAL STADIUM DESIGN LAUNCH, Riyadh KSA (November 2014)
ARAB ATHLETICS CHAMPIONSHIPS OPENING CEREMONY, Bahrain (April 2015)

Event Manager Consultant and On Site Coordination :

“NATIONAL TRANSFORMATION PLAN” - Events Consultant for the Ministry of Economy and Planning, Saudi Arabia (Oct 2015 – Jan. 2016)
“ORANGE EIFFEL TOWER EURO 2016” - Production and on site management coordinating technical set-up between the Eiffel Tower and the Fan Zone (light, video, Fan Zone screens, live streaming broadcast and daily show content updates). Paris France (May – July 2016)
ISLAMIC DEVELOPMENT BANK CEO FAREWELL GALA DINER - Event management and production, Jeddah KSA (September 2016)
IREAD GUESTS LOGISTIC - Management and logistic production for participants and VIP guests, ARAMCO Dharan KSA (October 2016)
VISION 2030 ROYAL MEETING - Management and production of a key meeting between Ministers and HRH King Salman Bin Abdulaziz Al Saud for the presentation of key projects of VISION 2030, Dammam KSA (November 2016)
70th CANNES FILM FESTIVAL OPENING GALA DINER - Production Director, Cannes France (May 2017)
BALICH WORLDWIDE SHOWS - Project Manager Middle East for a specific project related to Saudi Arabia Entertainment Strategy Launh, Dubai Office (July and August 2017)
MINISTRY OF ENERGY PAVILION, JANADRIHA FESTIVAL 2018 - Financial Controler, Riyadh KSA (February - March 2018)
SHARING THE LIGHT - Financial Controler & Logistic Manager, Eid Taif KSA (June 2018)
60th KSA ROLEX ANNIVERSARY - Production Manager, Jeddah (Sept - Nov 2019)

Olympique Lyonnais

Agent Representative in the Middle East

From January 2013 to March 2014, assisted President Jean-Michel AULAS, Olympique Lyonnais, with potential investors and sponsors from the Middle East.

Sportfive Africa

Logistics Director of the 2012 ORANGE Africa Cup of Nations (Gabon - Equatorial Guinea)

As part of the ORANGE 2012 Africa Cup of Nations, my mission was to manage the entire logistics for the marketing and broadcasting teams of Sportfive (40 persons), VIP guests and sponsors on 4 sites of the CAN: Bata and Malabo (Equatorial Guinea) and Libreville and Franceville (Gabon):

VISA
International and domestic flights
Transportation and customs clearance of equipment
Hotels
Vehicles and drivers
Telecom
Accredidations
Relations with CAF

"TV and Marketing Officer CAF" on match days:

Opening Match of BATA
All matches of Libreville (group stage, 1/4, 1/2 and Final)

Full production of the closing gala celebrating the CAN 2012 for 200 VIPS (Presidents of FIFA, UEFA, CAF executive committee, members of COCAN Gabon and Equatorial Guinea, sponsors and football personalities).

April - Oct. 2005

EVENT PROJECT MANAGER

LUDERIC EVENEMENT

Event Management Agency (Proximity Marketing & Communication)

Levallois Perret, France

In charge of event production (budget, logistics field ...) Position based on the relationship with customers and suppliers. Events produced: charity event to benefit UNICEF with the organization of a soccer park open to children for an afternoon in the Stade de France, Stade Bollaert Lens and Stade Chaban Delmas Bordeaux, The Schwarzkopf forum in Vittel, the Press Launch for the Obsession perfume by Calvin Klein.

March 2002 - March 2005

PROJECT MANAGER FOR ARTISTIC EVENTS

ZING INSTALLATIONS

Contractor specialized in designing artistic installations and event scenography

Villejuif, France

Responsible for the general organization of the company (managing budgets and staff, customers and suppliers relations, communication), especially in the production of the projects logistic such as: 10 years anniversary of FCOM in Nikaia Nice, LIPTON MTV European Tour , Village Electronics MIDEM, MIPIM opening Night, Trees Posts MONTBLANC, Nuit Blanche Paris, exhibition LIVE at Palais de Tokyo, Gala and VIP Village Bocuse, Royal Wedding in Saudi Arabia, ZING exhibition booth at Heavent Expo and various ones for clients (Pollutec , Interselection, Sirha ...)

Feb. 2001 - Feb. 2002

EXECUTIVE ASSISTANT & PRESS OFFICER

QUARTERBACK

Sports Marketing and Event Agency

Paris, France

Assistant to the President and CEO. Management of the press agency budgets, including the Paris Basket Racing (taking care of journalists during home games, organization of press conferences after games interpreter for U.S. players), and Masters de Pétanque (announcement of the tour in the local press and relay the results of each competition to the national media).

Sept. 1999 - Jan. 2001

MARKETING PRODUCT MANAGER

AP SYSTEMES (JCDECAUX COMMUNICATION EXTERIEURE)

Advertising in the French Airports

Boulogne Billancourt, France

Within the marketing department, my responsibilities cover: developing tools for sale, the coordination of internal and external communication. Participation in the creation and pricing of products and the development of a study on the profile of the air passengers using the French airports facilities.

Oct. 1996 - April 1999

MODELS AGENT (Celebrities Division)

ELITE MODEL MANAGEMENT

International Modeling Agency

New York, USA

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Agent for the Celebrities Division, working with many models including Brooke Shields, Paulina Porizkova ... negotiating their contracts, in charge of their schedule and their public relations, organizing interviews and photo sessions, creating a list of customers and designing the 1998 Elite Celebrities Portfolio.

Internships / Education

Summers 1994 & 1995

ASSISTANT PRESS OFFICE

SOCIETE DES BAINS DE MER

Hotels, casinos, restaurants, theaters...

Monte-Carlo, Monaco

Writing press releases, in both French and English, in contact with the local and international media to promote summer events (Gala Red Cross concerts at Sporting ...), organization of interviews and photographic sessions, English interpreter for foreign journalists, conducting press visits and translating interviews and press conferences.

March & June 2021

CLUB MANAGERS ASSOCIATION OF EUROPE (CMAE)

MDP 1 - Club Operations Programme

MDP 2 - Building & Managing the Club Team

This comprehensive training programme covers competency areas of the modern club manager :

Club governance
Accounting, finance and data analytics
Strategy & leadership
Golf, sports, recreation and wellness
Facilities management
Membership & marketing
Human resources & professional resources
Interpersonal skills
Food and beverage management
Statutory compliance
Information technology

Sept. 1992 - June 1996

EMERSON COLLEGE

Bachelor of Science

Majoring in Marketing, Advertising and Public Relations

Boston, USA

Sept. 1989 - July 1992

LYCÉE AUGUSTE ET JEAN RENOIR

Baccalauréat B (Économique et social)

Dean List. GPA : 3,63 Cum Laude

Elected member of Who’s Who Among Students in American Universities and College

Member of the Alpha Delta Sigma Honorary Society of the American Advertising Federation

Member of the Gold Key Honor Society

Cagnes sur Mer, FRANCE

Professional skillset

Entrepreneurial Mindset

Destinations integrated marketing and communication strategy

Teamwork & Collaboration

Ecotourism specialist - Protected areas as a tourism development opportunity

Event planning & production to promote / launch destinations & attractions

Etourism - Digital strategy to promote destinations

Experience in the EMEA Region

Golf management & operations

Languages

French (native)

Italian (intermediate)

English (fluent)

Korean (beginner)

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