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Golf Management

At every stage of my journey, I have shown enthusiasm, creativity and unwavering determination. My enthusiasm has opened many doors for me and allowed me to live unique experiences and form exceptional relationships both personal and professional. After my first experience at the Valberg Golf Club, I fell in love with golf and wished to dedicate the rest of my career to promote and manage golf clubs.  Undergoing the Management Development Programme of the Club Managers Association of Europe (CMAE), I have gained my CMDip and I am looking forward to attending MDPGolf in St Andrews in March 2022.  Thus, I am looking for new opportunities within the golf industry bringing my international experience, marketing, communication and event management expertises to market and promote golf destinations.

Valberg Golf Club

Director

Summers 2019 & 2020

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The Valberg Golf Club is located in one of the most beautiful region of France, the French Riviera.  This unique destination offers guests a real haven of peace at the heart of the mountains, at 1700 m above sea level and at the doors of the Mercantour National Park.  From June to October, it offers a real 9-holes course, approved by the FFGolf, a Club House, in the appearance of a mountain chalet with a PROSHOP, a training area and a golf academy to start or improve your game.

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www.valberggolfclub.com

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In addition to my role running the Valberg Tourism Department, I was the Director of the Valberg Golf Club where my missions were to :

  • Prepare the annual budget and monitor all expenses and incomes (achieved +30% turnover in 2021)

  • Manage staff and all human resources matters

  • Improve the guests experience and services

  • Conceive, plan and implement the marketing and communication strategy

  • Modernize Valberg Golf Club branding

  • Create the new website (360° virtual visit)

  • Integrate golf promotion to the social media strategy of the resort (ei: Facebook golf season video launch targeted to 100 000 local golfers from the French Riviera - reached over 60 000 views within a few days)

  • Implement and develop CRM (newsletter, special offers, customer satisfaction surveys...)

  • Close work with the greenkeeper to implement environmentally friendly methods to preserve the mountain biodiversity of the site alongside responsible maintenance of the greens and fairways, combined with the rational use of the water for optimum watering of putting greens and tees

  • Manage all orderings for the Proshop and monitor sells and stocks

CLUB MANAGERS ASSOCIATION OF EUROPE (CMAE)

MDP 1 - Club Operations Programme

March 2021 - Online

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To enhance my skills and complement my first experience as a golf director, I have enrolled in the Management Development Programme of the Club Managers Association of Europe (CMAE) and passed MDP 1 – Club Operations Programme. This comprehensive training course covers all competency areas of the modern club manager :

  • Club governance

  • Accounting, finance and data analytics

  • Strategy & leadership

  • Golf, sports, recreation and wellness

  • Facilities management

  • Membership & marketing

  • Human resources & professional resources

  • Interpersonal skills

  • Food and beverage management

  • Statutory compliance

  • Information technology

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MDP 2 - Building & Managing the Club Team

June 2021 - Online

This course is designed to improve Club Managers' management and critical thinking
skill levels including time management, negotiation, team building and conflict
resolution.  Focus on developing the strategic plan for clubs, and ensuring that the team is adequately managed, supported and motivated to achieve the club’s ambitions.  Subjects covered :

  • Strategic / business planning

  • Successful committee strategies

  • Staff performance management / motivation systems

  • Building the team

  • Time and stress management

  • Managing conflict & managing relationships

  • Negotiation techniques

  • Communicating club decisions & business writing

  • Lessons to learn from a management / leadership case study

  • Guiding the politics of governance manager survival

  • Using technology at your club

  • LUMINA SPARK : Self awareness tool

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MDP 3 - Golf Management Development Program

April 2022 - St Andrews "Home of Golf"

This CMAE course is aimed at Managers with particular responsibility for successful golf operations.  The course is fully endorsed by the CMAA (Club Managers Association of America) as part of the Management Development Programme that provides a pathway to the globally recognized CCM qualification.

  Subjects covered :

  • Golf tournament operations

  • Working effectively with your course manager

  • An understanding of turf maintenance challenges

  • Understanding expensive tools in the greenkeeping trade

  • Working effectively with your golf professional

  • Understanding of retail and fleet management issues

  • The business of golf tuition at your club

  • The history and continued evolution of the game

  • The fundamentals and the myths of golf technology

  • Benefits of environnemental and sustainability compliance

  • Principles of yield management in maximizing tee usage

  • Effective use of an academy

  • The possibilities in working with customer service every day

  • Putting it all together

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